If I worked for Ford I’d straight up have a “let’s go!” mentality right now. Tesla is still years away from a mainstream pickup truck. The pickup truck market is MASSIVE and extremely competitive. If Ford is truly headed towards mainstreaming the F150 as fully electric it will completely change the market.
The Autoline host added that an electric F-150 provides some protection for Ford, considering that players in the electric car market are starting to take an interest in the segment. Tesla CEO Elon Musk, for one, has openly stated that he is looking forward to building a pickup truck.
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